Kit vs Ghost
Neither is cheaper at every size: it depends on your subscribers. The table shows where each one wins.
At 5,000 subscribers
At every list size
✓ marks the lower monthly price.
| Your newsletter | Kit | Ghost |
|---|---|---|
| 1,000 subscribers | $0 | $18 |
| 5,000 subscribers | $0 | $74 |
| 10,000 subscribers | $0 | $105 |
| 25,000 subscribers | $199 | $166 |
| 50,000 subscribers | $379 | $245 |
| 100,000 subscribers | $679 | $327 |
| 5,000 subscribers · 250 paying $8/mo | not published | $74 |
| 25,000 subscribers · 1,500 paying $8/mo | not published | $166 |
Free newsletter rows assume no paid subscribers. Paid rows add each platform's fee on paid revenue; card processing fees are excluded.
Which one to pick
Choose Kit if
The most generous free plan (10,000 subscribers), and Creator stays cheaper than most rivals at mid-size lists.
Choose Ghost if
Open-source and fee-free on paid subscriptions: the best value for paid newsletters at mid-size lists.
Frequently asked questions
Which is cheaper, Kit or Ghost?
Neither is cheaper at every size: it depends on your subscribers. The table shows where each one wins.
Does Kit have a free plan?
Yes. The Free plan costs $0: up to 10,000 subscribers.
Does Ghost have a free plan?
No. The cheapest plan is Starter at $18 a month (Up to 1,000 members; no paid subscriptions).