Kit vs MailerLite
Neither is cheaper at every size: it depends on your subscribers. The table shows where each one wins.
At 5,000 subscribers
KitCheaper
Free plan at 5,000 subscribers.
Comfort plan at 5,000 subscribers.
At every list size
✓ marks the lower monthly price.
| Your newsletter | Kit | MailerLite |
|---|---|---|
| 1,000 subscribers | $0 | $19 |
| 5,000 subscribers | $0 | $49 |
| 10,000 subscribers | $0 | $89 |
| 25,000 subscribers | $199 | $179 |
| 50,000 subscribers | $379 | $319 |
| 100,000 subscribers | $679 | $439 |
| 5,000 subscribers · 250 paying $8/mo | not published | not published |
| 25,000 subscribers · 1,500 paying $8/mo | not published | not published |
Free newsletter rows assume no paid subscribers. Paid rows add each platform's fee on paid revenue; card processing fees are excluded.
Which one to pick
The most generous free plan (10,000 subscribers), and Creator stays cheaper than most rivals at mid-size lists.
The cheapest general email tool at most list sizes; it is built for email marketing more than for paid newsletters.
Frequently asked questions
Which is cheaper, Kit or MailerLite?
Neither is cheaper at every size: it depends on your subscribers. The table shows where each one wins.
Does Kit have a free plan?
Yes. The Free plan costs $0: up to 10,000 subscribers.
Does MailerLite have a free plan?
Yes. The Free plan costs $0: up to 250 subscribers; 2,500 emails a month.