MailerLite vs Buttondown

Buttondown costs less at 3 of the 8 list sizes we priced.

At 5,000 subscribers

Try my own numbers →
$49/mo

Comfort plan at 5,000 subscribers.

Free planUp to 250
Paid newslettersNot published
Visit MailerLite

ButtondownCheaper

$29/mo

Basic plan at 5,000 subscribers.

Free planUp to 100
Paid newsletters$9/mo add-on
Visit Buttondown

At every list size

✓ marks the lower monthly price.

Your newsletterMailerLiteButtondown
1,000 subscribers$19$9
5,000 subscribers$49$29
10,000 subscribers$89$79
25,000 subscribers$179$239
50,000 subscribers$319$319
100,000 subscribers$439$459
5,000 subscribers · 250 paying $8/monot published$38
25,000 subscribers · 1,500 paying $8/monot published$248

Free newsletter rows assume no paid subscribers. Paid rows add each platform's fee on paid revenue; card processing fees are excluded.

Which one to pick

Choose MailerLite if

The cheapest general email tool at most list sizes; it is built for email marketing more than for paid newsletters.

Choose Buttondown if

Cheap, simple and privacy-first; features like paid subscriptions or analytics are $9/month add-ons.

Frequently asked questions

Which is cheaper, MailerLite or Buttondown?

Buttondown costs less at 3 of the 8 list sizes we priced.

Does MailerLite have a free plan?

Yes. The Free plan costs $0: up to 250 subscribers; 2,500 emails a month.

Does Buttondown have a free plan?

Yes. The Free plan costs $0: first 100 subscribers.